Exclusive: OpenAI Sign Deals With Magnite, PubMatic to Fill Unused ChatGPT Ad Space

OpenAI has signed deals with Magnite and PubMatic to fill unused ad space on ChatGPT. These companies provide software that enables advertisers to place ads on digital platforms. This strategic move highlights OpenAI's shift toward diversifying its revenue streams, which is expected to impact digital ad dynamics. According to sources familiar with the deals, advertisers are now using Magnite and PubMatic software to target available space within the ChatGPT interface to reach users effectively.