Mexico scores first goal of 2026 World Cup as crypto sponsors bet big on global audience

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Julian Quinones of Mexico scored the first goal of the FIFA World Cup 2026 by capitalizing on a defensive error and shooting past the goalkeeper. Meanwhile, crypto firms are utilizing World Cup sponsorships to target a global audience and increase visibility. Despite these strategic investments, these companies face ongoing challenges in converting the resulting exposure into lasting adoption and growth, as they bet big on the tournament's massive international reach.
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