Citizens downgrades Reddit as Google’s AI search shift weighs on traffic

Reddit is testing a login wall following a significant decline in search referrals, which dropped by over 1 million per week in October. This shift is driven by concerns regarding scraping and the impact of AI search. Consequently, Citizens has downgraded Reddit as the transition toward Google's AI search continues to weigh on the platform's traffic. The company is implementing these measures to protect its data and manage the evolving landscape of digital search traffic.