PR Isn’t a Favor — It’s a Relationship, and Most Founders Ghost It

Public Relations is not a favor but a relationship that requires consistent investment from founders. Many founders mistakenly treat PR as a transaction they request occasionally, which leads to ghosting the process. For PR to work effectively, it must be approached as a long-term relationship. Treating these professional connections with consistency ensures better outcomes, as the strategic value of PR depends entirely on the depth and stability of the investment made by the founder.