Retailers tap AI shopping traffic but fight to keep customer data

Retailers are currently racing to ensure their products appear in results from AI chatbots like ChatGPT and Google's Gemini, as more shoppers utilize these tools for product recommendations. While these businesses aim to capture the increasing shopping traffic generated by AI, they are simultaneously fighting to maintain control over their customer data. This creates a tension between the desire for AI-driven visibility and the necessity of resisting efforts to cede valuable consumer information to AI providers.