Rivian starts deliveries of its all-important R2 SUV

Rivian has officially started delivering its R2 vehicles to customers today. Founder and CEO RJ Scaringe described this launch as perhaps the most important event the company has ever released to date. This milestone represents an incredibly significant moment for Rivian Automotive and its 43-year-old leader, marking a critical phase in the company's operational trajectory as the new SUV model finally reaches its target audience and begins official distribution.