Sales and Marketing Don’t Have a Personality Problem. They Have a Paperwork Problem

Conflict between Sales and Marketing teams stems from paperwork issues rather than personality clashes, requiring three specific written rules for resolution. Simultaneously, brands face a conundrum regarding Baby Boomers, who are active on social media but often distrust influencers. This creates a significant challenge for creators attempting to engage this demographic. Both scenarios highlight systemic gaps—one in internal corporate operational alignment and the other in external consumer trust and creator marketing strategies for older audiences.