Samsung And Apple Lead Global Smartphone Market In Q2 2026

The global smartphone market contracted in Q2 2026, with IDC reporting a 6.7% year-over-year decrease in shipments to 277.5 million units. Samsung and Apple solidified their leadership positions, while several Chinese brands experienced declines. In China specifically, Apple and Huawei were the only manufacturers to record shipment growth, with Apple accounting for nearly one in five smartphones shipped. This highlights a divergence between global contraction and specific growth for select brands in China.