New Samsung TVs will support HDR10+ Advanced streaming on Prime Video starting this month

Samsung is launching HDR10+ Advanced on Prime Video this month. This new specification will be supported by the Samsung 2026 TV lineup, utilizing extra metadata to deliver more precise HDR optimized for specific content. Key features of HDR10+ Advanced include Intelligent Motion Smoothing and Enhanced Overall Brightness. This global rollout follows a preview of the technology late last year, offering an alternative to Dolby Vision for enhanced visual quality on Amazon's streaming platform.