Richmond's Sauer Brands is now Duke's Mayonnaise Co.

Sauer Brands Inc., a longtime company based in Richmond, has officially rebranded itself as Duke's Mayo Co. This strategic corporate name change follows the company's decision to sell its spice division to another manufacturer one month prior. The transition marks a significant shift for the organization, which previously operated under the Sauer Brands identity at its corporate headquarters on West Broad. The company now focuses its identity on the well-known Duke's Mayonnaise brand moving forward.