Sept. 30, 2017; Madison, Wisconsin; Footballs with the college football playoff logo sit on the field during warmups prior to the game between the Northwestern Wildcats and Wisconsin Badgers at Camp Randall Stadium.

On September 30, 2017, in Madison, Wisconsin, footballs displaying the College Football Playoff logo were placed on the field during the warmup period. This occurred prior to the scheduled game between the Northwestern Wildcats and the Wisconsin Badgers. The event took place at Camp Randall Stadium, where the equipment was visible as the teams prepared for their matchup. The presence of the branded footballs highlighted the collegiate athletic competition within the state of Wisconsin.