Shop All the Y2K-Inspired Looks From Our Aughts Effect Cover Shoot

Popsugar is celebrating its 20th anniversary with the Aughts Effect package, reflecting on the cultural landscape of 2006. This era saw the debut of Taylor Swift, The Devil Wears Prada, and The Real Housewives. The celebration highlights the resurgence of Y2K fashion, including capri pants, velour sweatsuits, and baby tees. The initiative explores the nostalgia for a simpler time and the height of the celebrity blog era when the media brand was first launched.