Snap targets enterprises with Salesforce, Nvidia AI tools for augmented-reality glasses

Snap is expanding its AI initiatives by launching Specs augmented-reality glasses, priced at $2,195. To target the enterprise sector, the company is integrating advanced AI tools from Salesforce and Nvidia into its wearable technology. This strategic move aims to enhance the capabilities of its augmented-reality hardware, leveraging partnerships with industry leaders to provide sophisticated business solutions. The launch marks a significant push for Snap as it scales its AI-driven ecosystem for professional and commercial applications.