Soft Ad Market, World Cup Competition Hit Germany’s ProSiebenSat.1 Results

ProSiebenSat.1 reported a 9 per cent decline in first-half revenue, totaling €1.5BN. The German broadcaster attributed this drop to a weakening TV advertising market, asset disposals, and competitors holding the FIFA World Cup rights. Despite these challenges, the company achieved an EBITDA profit through reorganization and cost cuts. Growth in digital ads and streaming services partially offset the losses, though they were insufficient to prevent the overall revenue slip during this period.