South Korea’s Son Heung-min came to LA last year to prepare for 2026 FIFA World Cup

South Korea's captain Son Heung-min joined LAFC to prepare for the 2026 FIFA World Cup. This move provides him with essential experience regarding North American travel, local conditions, and the challenging altitude of Mexico. Simultaneously, the arrival of Son Heung-min at LAFC occurs as crypto brands increasingly target the 2026 FIFA World Cup. This trend indicates a shift in fan engagement as cryptocurrency firms expand their strategic presence and influence within the global sports landscape.