Exclusive: Sonos CEO Tom Conrad explains why the new Sonos Ace Ultra headphones can achieve what fans wanted the first Ace to do, why its new Ultra soundbar is small, and the AI features of the company's new 'operating system'

Sonos CEO Tom Conrad introduced the Sonos Ace Ultra headphones and the Beam Ultra soundbar, which provides 7.1.2 Dolby Atmos sound for under $700. The company is transforming its software into an OS, integrating opt-in AI features and agentic automation to meet current market trends. These updates aim to deliver capabilities previously requested by fans. Additionally, the company announced the Sonos Fabric and a new app to complement its expanded hardware and software ecosystem.