Sony Aims to Connect Advertisers to PlayStation Users With Launch of ‘Live TV on PS5’ (EXCLUSIVE)

Sony Pictures Television has launched Live TV on PS5, a new free application available in the United States starting August 31, 2026. Located within the PS5 Media section, the service provides access to over 100 ad-supported video channels. This initiative aims to connect advertisers with the PlayStation user base, a demographic that has previously been difficult to reach. The offering allows users to stream a wide variety of content directly through their PlayStation 5 console.