Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators (Exclusive)

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Sony Pictures has appointed YouTube executive Fede Goldenberg as the new head of Screen Gems. This leadership change signals a strategic pivot for the genre label toward digital creators. Ashley Brucks, who has served as president since 2023, is exiting the role to transition into a producing deal with the studio. The move reflects Sony's intent to integrate digital-first talent into its production strategy as Goldenberg takes over the management of the label.
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