Prediction markets capture 27% of World Cup sports betting, Bloomberg reports

Prediction markets now represent 27% of World Cup sports betting volume, according to Bloomberg. Kalshi, the largest participant, has processed $40B in bets and repeatedly broken its own trading records during the tournament. Additionally, Rothera has experienced a significant surge in daily volume, increasing by 86%. These figures highlight the growing influence of prediction markets within the sports betting landscape as the World Cup progresses, driven by record-breaking activity from major platforms.