Spotify Details Plan to Label AI Artists

Spotify will introduce AI Persona badges in mid-September to identify artist profiles based on AI-generated identities. While artists can self-disclose, Spotify will also independently tag profiles featuring photorealistic AI imagery. These AI Persona profiles will be excluded from algorithmic, editorial, and personalized recommendations unless users explicitly follow them. The company clarifies that this label targets the identity of the artist rather than the use of AI in music production, and an appeals process will be available.