Starbucks Korea to give staff history training after backlash over marketing campaign

Starbucks Korea will implement an unprecedented measure by closing all stores early on June 22. This action is designed to conduct mandatory history training for its entire workforce. The decision follows a botched promotional event that triggered a significant customer boycott. By providing this training, Starbucks Korea aims to address the backlash resulting from the controversial marketing campaign, ensuring all staff members are educated to prevent similar issues and manage the current crisis effectively.