Warriors’ Steph Curry signs 10-year shoe deal with Li-Ning to take Curry Brand global

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Steph Curry ends his 13‑year Under Armour partnership, signing a 10‑year deal with Chinese sportswear giant Li‑Ning. The agreement covers shoes, apparel, athleisure, a golf line, and global expansion of the Curry Brand, underscoring China’s rising influence in NBA apparel.
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