‘Ted Lasso’ Season 4 Strikes Biggest Apple TV Launch Ever With Nearly 300 Million Minutes Viewed

Ted Lasso Season 4 achieved the biggest launch in Apple TV history, recording nearly 300 million minutes viewed. According to Nielsen data, the premiere drew 296.6 million viewing minutes in the U.S. during its August 4 and 5 launch window. On August 5 specifically, the soccer series became the most-streamed program in the United States. Apple confirmed to Deadline that the season debut represents the platform's most successful premiere to date, marking a strong return for the show.