Tesla renames ‘Full Self-Driving’ to ‘Tesla Assisted Driving’ in Europe

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Tesla has renamed Full Self-Driving to Tesla Assisted Driving on its European websites after Germany labeled the original name misleading. Although the feature's page remains unchanged, the rebranding has led Germany's transport minister to support Europe-wide adoption of the software. Experts note that the primary obstacle to EU approval is system speed rather than branding. Tesla has now ceased using the Full Self-Driving terminology across Europe to align with regional expectations and regulatory feedback.
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