That health expert in your feed may not be real

AI-generated health influencers are increasingly appearing across social media platforms, including TikTok and Instagram. These synthetic personas present themselves as medical experts to the public. Their primary activity involves promoting various supplements and making specific medical claims to users. This trend indicates that the health experts appearing in social media feeds may not be real people, but rather artificial intelligence constructions designed to influence health-related consumer behavior and spread medical information across these digital networks.