Lili Reinhart’s ‘Love Hypothesis’ TikToks Got Her a ‘Smack on the Wrist’ – Then the Studio Loved Them

Lili Reinhart discussed her experience filming The Love Hypothesis with director Claire Scanlon and producer Elizabeth Cantillon. Initially, Reinhart received a smack on the wrist for posting TikToks, but the studio eventually embraced the content. For the press tour, Reinhart collaborated with stylist Ib Abdel Nasser, drawing inspiration from a Pinterest board titled Rom-Com Baddie. The production team believes the rom-com broke the mold, blending modern social media promotion with classic cinematic references.