This is the ‘most underappreciated’ driver for Microsoft’s business, according to one analyst

An analyst suggests that investors may be underestimating the revenue potential of Microsoft's software business compared to its cloud-computing opportunities. Meanwhile, Zapier reports that business automation use cases for 2026 primarily focus on record management, notifications, and lead capture, which together account for 81.1% of 20 million live workflows. These trends highlight how IT specialists are currently optimizing company business processes through the strategic implementation of various automation systems and specialized digital tools.