Christopher Nolan’s ‘The Odyssey’ to Skip Social Media Influencer Screenings

Christopher Nolan filmed The Odyssey entirely on IMAX film, completing the process at FotoKem, the world's final motion picture lab producing 70mm prints. To manage the film's debut, Universal is deviating from standard word-of-mouth marketing strategies. The studio will skip traditional social media influencer screenings, opting instead to prioritize screenings for professional critics. This approach marks a distinct shift in promotional tactics for the first feature shot entirely using the IMAX film format.