Photos show people lining up around the world for the iPhone 18 Pro launch

Global crowds are lining up for the iPhone 18 Pro launch, with new CEO John Ternus visiting the NYC flagship store. Simultaneously, Apple released a Shot on iPhone advertisement featuring ROSÉ from Blackpink. Her music video for new trick was filmed using the iPhone 18 Pro. Apple highlights the 48MP Main camera's variable lens aperture, which enhances low-light footage and depth of field, often utilizing high-end filming rigs for cinematic stability and professional effects.