The Trump effect? Name-calling and insults surge in midterm elections

Personal insults and name-calling are surging across high-profile races in the midterm elections. This trend is no longer exclusive to Trump, as various candidates now embrace such tactics. The shift is driven by a desire to break through within an increasingly competitive attention economy. By utilizing personal attacks, political figures aim to capture more public interest and visibility during their campaigns, reflecting a broader change in the nature of political discourse across the country.