These brands pulled back on Pride. It could cost them. Here's why

Several brands have reduced their support for Pride Month as gay and transgender rights became central to culture-war conflicts. These corporate defections follow a trend where the Trump administration implemented crackdowns on diversity, equity and inclusion initiatives. Such strategic pullbacks from these social causes could potentially result in costs for the companies involved. The shift reflects a broader tension between corporate social responsibility and the political climate surrounding DEI and LGBTQ+ rights.