Apple Shares 'Ted Lasso' Season 4 Trailer

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Tim Cook and John Ternus attended the Ted Lasso Season 4 premiere, wearing matching navy suits and Believe pins to signal the CEO transition. Apple also released the full-length trailer for the hit series, which premieres Wednesday, August 5, with weekly episodes through October 7. The plot follows Ted Lasso, played by Jason Sudeikis, as he returns to England to face his greatest challenge yet: coaching a second division women's soccer team on Apple TV.