Tim Cowlishaw: As Cowboys-49ers reignite rivalry, one sideline isn't holding up its end of the bargain

Tim Cowlishaw reflects on the reignited Cowboys‑49ers rivalry, noting that NFL feuds die slowly while college matchups can vanish quickly due to conference politics. He cites examples like Texas‑Texas A M, Oklahoma‑Oklahoma State and Oregon‑Oregon State, which disappeared overnight. Cowlishaw suggests one sideline is failing to uphold its end of the bargain, hinting at deeper issues within the league’s competitive balance.