UFC’s White House spectacle led to losses of around $30m, company reveals

TKO Group Holdings announced that the UFC Freedom 250 event, held on the White House South Lawn to celebrate 250 years of American independence, resulted in losses of approximately $30 million. CFO Andrew Schleimer noted that significantly higher-than-normal costs were partially offset by sold-out global partnerships. While the invitation-only spectacle cost an estimated $60 million and featured Gaethje winning the title, it simultaneously achieved the largest live event audience for Paramount+ to date.