Federal Judge Declines to Break Up Google’s Ad Technology Business

U.S. District Judge Leonie Brinkema ruled that Google is not required to break up its advertising technology business. This decision follows a previous finding that the company maintained an illegal monopoly over the industry. While the judge rejected the Department of Justice request to force the sale of the AdX exchange business, the ruling specifies that Google must implement certain undisclosed changes to its ad tech operations to address ongoing antitrust issues and regulatory concerns.