Versant Extends Golf Game With Plans to Acquire Full Swing for $530 Million

Versant Media announced plans to acquire Full Swing, a sports technology firm specializing in simulations for athletes, coaches, and customers, for $530 million. This move allows Versant to expand its golf presence as media companies seek diverse revenue streams beyond traditional models. The deal is expected to close in the second half of 2026. By integrating Full Swing, Versant Media enhances its capabilities in the sports technology sector through advanced simulation tools for the golf industry.