Why is Coty stock rallying today?

Market activity shows divergent trends among several companies. Coty and e.l.f. Beauty are experiencing stock rallies and surges, indicating positive momentum for these beauty brands. Conversely, Snap, HubSpot, and Paycom Software are seeing their stock prices slide today. These movements reflect a mixed trading session where specific sectors like beauty are gaining ground while social media, CRM, and payroll software providers face downward pressure in the current market environment across the various listed equities.