Despite BTS Boycott, Grammy’s New Asian Pop Category To Debut Unchanged

The Grammys will debut a new Asian Pop category unchanged, following a months-long consultation process with the Asian music community led by CEO Harvey Mason Jr. This decision persists despite a boycott by BTS and surrounding controversy. While the Recording Academy intended to highlight Asian music through this new award, the fallout with BTS has raised questions regarding the best path forward for the organization as it implements this category amidst significant industry tension.