WME Inks $500 Million Deal to Sell 160over90 Sports Marketing Firm to Publicis

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WME Group sold its sports marketing agency 160over90 to Publicis Groupe for over $500 million. The 670‑employee firm, known for NFL, Olympic, World Cup activations, will join Publicis Sports and collaborate on talent, content financing, and marketing partnerships.
#WME_GROUP #PUBLICIS_GROUPE #SPORTS_MARKETING #160OVER90 #PUBLICIS_SPORTS #SPORTS_ACTIVATIONS
02/04 15:42 hollywoodreporter.com
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WME Inks $500 Million Deal to Sell 160over90 Sports Marketing Firm to Publicis

WMEPublicis160over90sports marketingacquisition$500 million
02/04 16:29 variety.com

WME Sells Sports Agency 160over90 to Publicis in $500 Million-Plus Deal

WME GROUPNEWSPUBLICIS GROUPEPOLITICS160OVER90
02/04 17:30 deadline.com

WME Selling 160over90 Sports Marketing Agency To Publicis

SPORTSPUBLICISNEWSPOLITICSSPORTS MARKETINGWME
02/04 17:41 thewrap.com

WME Sells 160over90 to Publicis Groupe for Over $500 Million

POLITICSBUSINESS
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