USMNT’s World Cup momentum highlights crypto’s glaring blind spot in American soccer

US Soccer maintains a cautious approach toward crypto sponsorships, potentially limiting financial opportunities while avoiding reputational risks during USMNT World Cup momentum. Similarly, Colombia's World Cup opener reveals a significant gap in their crypto playbook. The absence of a fan token for the Colombian national team highlights missed opportunities to monetize supporter engagement and limit investor involvement. Both cases illustrate a broader lack of crypto integration within these major national football programs.