X replaces ‘misaligned’ revenue sharing program with Original Content Rewards

X is winding down its existing Revenue Sharing program, which was described as misaligned. The platform is replacing this system with the new Original Content Rewards program. This updated initiative will provide payments to creators based on impressions. By retiring the previous revenue sharing model, X aims to shift its monetization strategy toward rewarding original content through a specific rewards structure designed to compensate users according to the reach and visibility of their posts.