Xbox exploring ‘radically different’ console business models

Microsoft is currently re-evaluating its next-generation Project Helix console plans and exploring radically different business models. Xbox CEO Asha Sharma and strategy chief Matthew Ball revealed this shift follows the RAMageddon crisis. The company is rethinking its console hardware business, potentially moving toward service-based models to redefine console economics. This strategic pivot emphasizes digital sales over physical hardware sales as Microsoft seeks to address RAM shortages and adapt its overall approach to the gaming market.