Xbox Eyes Exclusivity for All Games From "Every Xbox-Developed Gaming Franchise Except Call of Duty"

Under CEO Asha Sharma, Xbox is exploring a strategic return to console exclusivity to expand its audience. According to reports from Windows Central, Xbox Research conducted a user survey to gauge player reactions if all future titles from Xbox-owned studios became exclusive to the Xbox platform. The only exception to this potential exclusivity shift would be Call of Duty, which would remain available across multiple platforms while other Xbox-developed gaming franchises move to a console-exclusive model.