Your next car deal may not be as easy to find online

Car shoppers may encounter more difficulty finding the lowest advertised prices online. This challenge arises as an increasing number of automakers implement restrictions on dealer discount advertising. Consequently, the process of locating the best available car deals through digital channels is becoming more complex for consumers. These limitations on how dealers promote discounts mean that the most competitive pricing may no longer be as easily accessible or transparent for those searching for vehicles online.