YouTube is using a carrot-and-stick approach to keep top creators from cozying up to Netflix

YouTube is implementing a carrot-and-stick strategy to prevent top creators from signing deals with Netflix. According to a Bloomberg report, the platform is offering millions to its biggest stars to ensure they remain exclusive. Simultaneously, YouTube has modified its monetization policies, which has made it more difficult for various channels to qualify for revenue generation. This dual approach aims to retain high-profile talent while tightening the requirements for general monetization across the platform.